1. Instagram is no longer a trendy teen hangout. It has morphed into a social networking site withgreat potential for businesses and influencers. While it has always had a young, passionate user base, older generations want to see what all the fuss is about too. These users are checking their dashboards throughout the whole day, so there are plenty of opportunities to be seen.
2. Instagram has been around for long enough that it has a massive user base, but it is still early enough to establish a presence for your brand and find your niche.
3. Instagram allows the user to decide how they want to present themselves to the rest of the Instagram world. It allows users to create visual content (which dominates in terms of engagement). Filters and captions can give your image a unique feel and convey a specific mood and message to others.
4. It is ideal for on-the-go sharing. Instagram has always been intended to be used on mobile devices. This is not only handy for businesses because it allows for quick and easy sharing, but also for the consumer, who is able to come across content easily.
5. Research shows that Instagram users engage more with Instagram content than Twitter or Facebook content! So if your business isn’t already on Instagram, now is the time!