Our team of journalists, publicists and creative writers is led by author of The Working Mother’s Survival Guide Jo Scard — a communications guru and publicist extraordinaire who works as a strategic advisor to government, corporates, entrepreneurs, creatives and not-for-profits in Australia, Asia, the United States, Europe and across the globe.

Each one of us complements your ambition with the skills to build positive and effective media publicity and exposure, generating tailored and relevant content across media platforms that will reach the right people — where they are, not where you hope they might be. 

Our Team

Jo Scard
Founder + CEO

Jo leads the teams at publicity.is and Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

With over 20 years’ experience in communications, corporate and political advisory roles and journalism, Jo is one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

In 2007, Jo co-authored and launched The Working Mother’s Survival Guide alongside Melissa Doyle.