Widely available, easily accessible IT tools and Internet resources have flung open the doors for entrepeneurs in the creative field to start blogging for publicity.
But as most such entrepeneurs know, time is of the essence. Blogging may be the last thing on your mind. A long-term investment with no immediate payoff? I wouldn’t blame you if you hadn’t given a second thought to blogging, you’ve likely got piles of other tasks to get through. But often it’s precisely these long-term investments that make all the difference.
Even though its value is hard to quantify, many of the most successful entrepreneurs see blogging as a crucial part of their personal publicity.
Here are 4 reasons why:
1. Blogging helps build your audience. What better way to attract customers than by sharing your personal story, ideas or updates of your work? With each blog post you extend your reach. And with that comes an increased number of potential customers or fans you’re communicating with.
2. Blogging lets you tell your story. Humans are hard-wired to respond to stories. They engage and inspire us and they stick in our memories. Blogging provides a platform where you can share yours. After all, potential customers love a good ”how I got where I am” tale.
3. Blogging establishes your profile. Well-written, relevant posts will help you position yourself and your personal brand, whether you want to be an expert or leader in your field, or a unique creative personality. The more you share about yourself and your work, the more likely readers will see you as authentic, trustworthy, credible and worth following.
4. Blogging allows you to reflect. Being a creative is hard work. You might be so caught up in producing work or meeting publisher deadlines that you have little time to slow down and reflect. Blogging gives you an opportunity to do just that, helping to nurture the creative process.
Perhaps the best thing about blogging is that anyone can do it. Whether you’re a publisher or not, whether you have a degree or don’t – you can blog. All you need is something to say, and a platform to say it on. So what’s holding you back?